SWATZCLUB brings Bloom Chic, one of the top US Plus-size Centric boutique, welcomes you with the spinning wheel Offers and Discounts for Plus Size dresses...

BLOOM CHIC

BloomChic is a digital-first fashion brand focused on re-imagining the options -- in fashion and beyond -- for women sizes 10-30. Founded in 2021, it exists to empower mid- and plus-size women worldwide with unprecedented access to style, comfort, and choice. This quality and selection is made possible through its on-demand, agile supply chain headquartered in Guangzhou, China; as well as its plus-size centric design philosophy enabled by continuous customer feedback and insights. BloomChic's 2022 Series B was led by L Catterton.

Styles that Celebrate You

Our designs do more than simply dress our customer with the right metrics around sizing, shape, and proportions; we embrace "fit for her" as our guiding philosophy as we re-imagine the options, and as we create styles that celebrate each woman's identity and journey in every aspect. Beyond the physical, our mission is to make her feel confident, included, and valued in every way.

We offer an unprecedented selection of quality styles and designs, because we recognize that style and self-expression isn't "one size fits all." Our diverse collections are tailored to meet the needs and preferences of women across all ages and life stages.

Our goal is to empower every woman with an array of choices, giving her the control and access to fashion that authentically mirrors her personal style.

Plus-size Centric Design Solutions

We re-imagine how clothes fit on mid- and plus-size bodies, by recommitting to the basics: mastering the fundamentals of sizing, comfort, and functionality.

We recognize that while this part is foundational, it's a problem that's far from solved. In fact, the plus-size community has too often been misled by the modern fashion industry through unfulfilled promises and poor execution.

Central to our process is an empathetic design philosophy that understands, respects, and centers the mid- and plus-size woman and her body at every step. The result is that we don't just offer larger sizes; each product we create is a solution to the unique needs of our customers, and designed with her experience in mind.

We believe in the importance of quality; of attention to detail; and of creating a profound sense of safety and belonging within our brand through the designs we put out into the world.

Breaking Boundaries

Ultimately, Re-Imagining means fundamentally changing how fashion is approached and understood. Foundational to BloomChic's mission as a plus-centered brand is challenging the entrenched norms of sizing, which have long marginalized certain body types. Indeed, by questioning and redefining these beauty standards, we strive to create a fashion landscape in which diversity -- in all forms, not just size -- is acknowledged and celebrated.

In everything we do, we seek to set standards, not simply meet them. Our designs don't just accommodate; they flatter, empower, and inspire. They are imbued with love, passion, and innovation: our brand values, reflected in the very fabric of every piece.

As fashion industry veterans, we believe that fashion, and access to fashion, can be a powerful way of giving voice and visibility to our customers, ensuring that love and appreciation for diverse beauty become the new norm.